Xiaomi Challenges Korean 5G Phone Makers

Xiaomi rolled out a new 5G smartphone in Korea on Friday. The Mi 10 Lite 5G costs just half of rival products by Samsung and LG, which is expected to appeal to price-conscious consumers here.

In a video conference with Korean reporters on Thursday, Steven Wang at Xiaomi said the phone boasts "the same hardware and software specs as LG's latest Velvet smartphone, but costs 50 percent less."

The Mi 10 Lite 5G comes with the price tag of W451,000, compared to the Velvet's W899,800 (US$1=W1,205).

Wang added that it "will be attractive to Korean consumers who have high expectations of a gadget but are looking for value."

Xiaomi is selling the phone through online shopping malls here including 11Street, Naver Smartstore and Coupang, as well as SK Telecom's online channel. It will not be available at offline stores.

But LG does not seem to feel threatened and said it will be "difficult" for a Chinese smartphone to catch on in Korea due to a lack of after-sales service.

Xiaomi has just 32 after-service shops in Korea in a tie-up with SK Networks.

Another factor is the fear of possible leaks of personal information when using Chinese-made smartphones.

One executive at a Korean smartphone maker said, "Xiaomi knows it can't rattle LG in one blow and has probably planned a long-term strategy." 

Output

Xiaomi Challenges Korean 5G Phone manufacturers

Xiaomi unrolled a brand new 5G smartphone in peninsula on weekday. The Mi ten fat-free 5G prices simply half rival product by Samsung and LG, that is predicted to charm to price-conscious shoppers here.

In a video conference with Korean reporters on weekday, Steven Wang at Xiaomi aforementioned the phone boasts "the same hardware and computer code specs as LG's latest Velvet smartphone, however prices fifty % less."

The Mi ten fat-free 5G comes with the value tag of W451,000, compared to the Velvet's W899,800 (US$1=W1,205).

Wang else that it "will be enticing to Korean shoppers WHO have high expectations of a device however area unit trying to find price."

Xiaomi is mercantilism the phone through on-line looking malls here as well as 11Street, Naver Smartstore and Coupang, still as SK Telecom's on-line channel. it'll not be obtainable at offline stores.

But LG doesn't appear to feel vulnerable and aforementioned it'll be "difficult" for a Chinese smartphone to catch on in peninsula because of an absence of after-sales service.

Xiaomi has simply thirty two after-service outlets in peninsula in a very tie-up with SK Networks.

Another issue is that the concern of potential leaks of non-public info once victimisation Chinese-made smartphones.

One government at a Korean smartphone maker aforementioned, "Xiaomi is aware of it cannot rattle LG in one blow and has most likely planned a long-run strategy."